ROLE
Design, 3D, After Effects

AWARDS
FWA Public Shortlist 2011
Nominess - Awwwards 2011

SUMMARY
BT highlighted a need to continue building awareness of their TV service to increase orders. Potential customers did not understand how BT Vision would allow them to get more from their TV experience in comparison to other major providers.

Our solution was to create a friendly personal guide who can talk to potential customers all about the different features and benefits of BT Vision with a smile. This experience was split in to 2 main areas, a guided tour, and an 'ask a question' mode.

The guided tour introduced customers to BT Vision, allowing users to actually interact with different aspects of the product to try different aspects for themselves and see the different ways that BT Vision can enhance their TV experience. The make the experience even more personal to the user, they could also ask him any question they might have, and he will instantly answer. To add a fun, human element, a series of answers were recorded to handle non BT Vision questions… if you ask nicely, he might even dance for you.

The project was created with further iteration in mind. We were able to track all questions asked, which meant we could create answers quickly for any common questions we may have missed.

AGENCY
LBi London