ROLE
Lead Designer, After Effects & 3D

AWARDS
Winner - WMA WebAwards 2011 (Telecommunication Standard of Excellence)
Finalist - eCommerce Awards 2011 (Best Re-design / Re-launch)

SUMMARY
As part of the team working on the retail retainer within the BT account, I acted as lead designer, mentoring other members of the team and working closely with the Creative Director, UX and developers to successfully re-design the look & feel of BT.com, pushing it into a fresh, rich, and innovative territory. Throughout the design I regularly presented the proposed design experience to key stake holders on a weekly basis.

By teaming up with UX designers and approaching the experience with a user centred mentality, we addressed the experience of ‘The Whole Customer View' (areas such as Products & Services, Shop / Packages and the My BT customer login area). Sales increased within the first few weeks of the site relaunching. Once launched I was actively involved in user testing, enabling me to establish areas of the design to continue iterating and improve upon with the rest of the team. 

As part of the re-design work I lead the construction of a comprehensive styleguide. This gives an incredibly detailed account of design principles used, allowing the brand to remain consistent within the online space, of which can be adopted into other parts of BTs online offering. 

There are a number of agencies involved in maintaining BT.com and so thus style guide is particularly important, and needed to be as clear and usable as possible. Which resulted in the creation of not only a static printed / PDF style guide, but an online style guide which agencies can access from anywhere, send direct links into specific parts of the guide, and download layered templates as well as other reusable assets.

AGENCY
LBi London