ROLE
Design, 3D, After Effects

AWARDS
FWA Public Shortlist 2011
Nominess - Awwwards 2011

SUMMARY
BT highlighted a need to continue building awareness of their TV service to increase orders. Potential customers did not understand how BT Vision would allow them to get more from their TV experience in comparison to other major providers.

Our solution was to create a friendly personal guide who can talk to potential customers all about the different features and benefits of BT Vision with a smile. This experience was split in to 2 main areas, a guided tour, and an 'ask a question' mode.

The guided tour introduced customers to BT Vision, allowing users to actually interact with different aspects of the product to try different aspects for themselves and see the different ways that BT Vision can enhance their TV experience. The make the experience even more personal to the user, they could also ask him any question they might have, and he will instantly answer. To add a fun, human element, a series of answers were recorded to handle non BT Vision questions… if you ask nicely, he might even dance for you.

The project was created with further iteration in mind. We were able to track all questions asked, which meant we could create answers quickly for any common questions we may have missed.

AGENCY
LBi London

ROLE
Creative Direction, Lead Designer

SUMMARY
As with any marketing output from Apple there are high expectations for quality, well crafted designs and creative. A large number landing pages and email framework templates were created for Apple consumers of which needed a clear, engaging narrative between artwork and editorial, as well as being able to work well as a concept across multiple languages.

This meant that not only did the framework need to be scaleable to incorporate additional content, but the creative concepts needed to work internationally and not just in the UK.

I acted as lead designer no the account, and was responsible for all Apple related output. 

AGENCY
Archibald Ingall Stretton

ROLE
Visual Design, User Experience, Rich Media production, Prototyping
 
SUMMARY
Skype.com receives over 2 million unique visitors a day, and is localised to over 25+ languages across the globe. Making it one of the most visited websites in the world. With such a highly trafficked site, every detail needs to be carefully considered, well researched, tested and optimised in order to provide quality on boarding and support for users.

As an early member of the a growing in house design team, I have been involved in growing the team of the team, creating framework fundamentals and establishing design cohesion throughout for skype.com and 3rd party websites.

Key achievements
• Refining the visual language for a new era of Skype.com (within the Microsoft ecosystem).
• Laying the foundations for the next generation support and community site, resulting in more users getting the satisfied users getting the help they need.
• Simplifying the site with a user centred experience, focusing on engaging content, responsive behaviours and much improved accessibility.
• Working closely with research teams to shape a plan to test design and refine future iterations
•  Used 3D and motion tools to produce polished assets, prototype interactions and create video assets.

To see the full case study including interaction spec - pethers@me.com

ROLE
Lead Designer, After Effects & 3D

AWARDS
Winner - WMA WebAwards 2011 (Telecommunication Standard of Excellence)
Finalist - eCommerce Awards 2011 (Best Re-design / Re-launch)

SUMMARY
As part of the team working on the retail retainer within the BT account, I acted as lead designer, mentoring other members of the team and working closely with the Creative Director, UX and developers to successfully re-design the look & feel of BT.com, pushing it into a fresh, rich, and innovative territory. Throughout the design I regularly presented the proposed design experience to key stake holders on a weekly basis.

By teaming up with UX designers and approaching the experience with a user centred mentality, we addressed the experience of ‘The Whole Customer View' (areas such as Products & Services, Shop / Packages and the My BT customer login area). Sales increased within the first few weeks of the site relaunching. Once launched I was actively involved in user testing, enabling me to establish areas of the design to continue iterating and improve upon with the rest of the team. 

As part of the re-design work I lead the construction of a comprehensive styleguide. This gives an incredibly detailed account of design principles used, allowing the brand to remain consistent within the online space, of which can be adopted into other parts of BTs online offering. 

There are a number of agencies involved in maintaining BT.com and so thus style guide is particularly important, and needed to be as clear and usable as possible. Which resulted in the creation of not only a static printed / PDF style guide, but an online style guide which agencies can access from anywhere, send direct links into specific parts of the guide, and download layered templates as well as other reusable assets.

AGENCY
LBi London