ROLE
Lead Design, After Effects, Prototyping, Video Production

SUMMARY
M&S launched a new clothing range in 2011. LBi were briefed to bring this range to life, and create an online catwalk experience. The idea behind the catwalk was to create a seamless change of outfit as the user browses the collection, of which then provided direct link to the M&S onlne shop to enable users to "get the look". 

AGENCY
LBi London