ROLE
Creative and Design

AWARDS
Honoree – Webby Awards 2012 (Best Not-for-profit)
Winner – IAB Creative showcase 2011 (October)
Nominee – DADI Awards 2011 (Best Not-for-profit)
Nominee – Social Buzz Awards 2011 (Best Not-for-profit)

SUMMARY
Creative Director at LBi, Simon Gill and his team were looking to raise money for Oxfam’s Trailtrekker a 100km non-stop walk across the Dales and was prepared to put his beard on the line should a few of us creatives find a way to raise £2,500 in order for him to do so.

The famous beard sparked many ideas but the final execution was the social media campaign manwalksintoabarbershop.com. Here visitors were prompted to vote for their favourite beard (from a choice of 8 plus a late challenger beard) as an incentive to donate funds for Simon’s fundraising efforts.

Each beard had it’s own Facebook page allowing people to vote and chat about the style. We also created a viral video to engage users and create discussion, as well a video to show the "final cut".

The campaign attracted interested from far and wide – first starting with friends and colleagues, but jumping out to the wider public who wanted to get in on the action.

This fundraising campaign captured people’s imagination, whipped up interested, made its way into the media and smashed the target by a staggering 300% - putting the team in the top 4 on Oxfam’s leaderboard. And making a lot of people smile in the process.

AGENCY
LBi London